Marketing Monday # 24: PageRank and How to Increase It
PageRank is one of the many factors that Google uses in its algorithm to rank websites on search engine results pages (SERPs). It was one of the first factors utilized by Google and once a dominating factor. While it is now, one of many triggers, it is still a relevant piece of the puzzle and not something to ignore.
PageRank is the relevance score of website pages according to their relevance to the internet world based on the number of the websites linking to that site and weightiness of those sites. The rankings are scored using numbers 1 through 10 with 10 being the highest. Basically the more websites that link back to your site or the more popular or higher ranking sites that link back to your site the likelihood is that your own site’s PageRank increases.
There are several sites and software that you can utilize to find out a site’s PageRank. However, getting a link to your site from those sites is another story. How do you accomplish that? There are several way but the best ways are as follows:
- Guest posting – Seek out higher-ranking sites that market to similar demographics and submit or propose a guest post. Usually when guest posting, you are able to include a link to your website in your byline.
- Use directories and forums of high caliber – join the conversation, comment on someone’s post and offer valuable advice and include your website in your signature
- Write in major article sites – Join and write articles for sites such as eZine Articles, including your link to your webpage in your byline
- Get a backlink from a well-known media site. – You can connect with reporters and see the types of articles they’re looking for experts for on sites such as Reporter Connection.
Now that you know some ways to go about getting links back to your site you can try some of these methods out. As stated earlier, PageRank is only part of the Google algorithm but still a significant aspect. Increasing your PageRank will help your site’s ranking. If you find yourself needing assistance contact us today.