landing page | atlanta web design

Use a landing page for your next marketing campaign: 6 Tips that will set you apart

A landing page is a page that users are directed to after clicking on a search engine optimized (SEO) search result or an online advertisement. The purpose of a landing page is to direct users to another part of your website or to generate a lead by capturing user data. Read More

mobile friendly | atlanta web design

New Google changes: is your website mobile friendly?

Google recently announced on its webmaster central blog that they would account for the mobile-friendliness of your website for ranking purposes starting on April 21st. If you want to stay ahead of competitors with a higher website ranking and more efficient marketing, then this article is for you. Read More

custom web template | atlanta web design

3 reasons not to use web templates for your business

As entrepreneurs, we are constantly looking for ways to better our business and gain exposure. There comes the time when you realize that it is time to get a website for your company, but your budget is low. You’ve decided to do it yourself, after all, why pay a company if you can execute it on your own, right? Read More

affordable web design | social media strategy

How to create a social media strategy for your Business in 2015

Social media has come to change our lives. At the beginning it was only for personal purpose and now, it influences buyers and helps business get a bigger exposure. Compared to traditional Marketing, digital marketing is more affordable and easier to track and analyze. The average person in 2014 spend about 4 hours per day on social networks and will only increase in 2015. Why not take advantage of this to help your business? Read More

marketing for 2015 | affordable web design atlanta

3 Marketing Tips to Get Your Business Ready for 2015!

A lot of people are in the holiday spirit and tend to forget about next year. They don’t want to think that far ahead, even if the New Year is just a few days away. When you are in business for yourself, this is something you can’t afford to do. You’ll have to start thinking about next year, in this case 2015.

Here are three marketing tips that can get you started planning for your business, for the upcoming year. Remember the better prepared you are, the greater your chances of success. Read More

How to clean your email list

How to Clean your email list

An obstacle we come across often is, when clients want to initiate an email marketing campaign and have a list of emails they collected in a lapse of over two years. As we all know email accounts are disposable these days you can delete one and turn around and create another one. Read More

pagerank

Marketing Monday # 24: PageRank and How to Increase It

PageRank is one of the many factors that Google uses in its algorithm to rank websites on search engine results pages (SERPs). It was one of the first factors utilized by Google and once a dominating factor. While it is now, one of many triggers, it is still a relevant piece of the puzzle and not something to ignore. Read More

Marketing Monday # 23- Starter Ideas for Web Content and How to Manage It

Content consists of the text, videos, images and sound used on a web site.  It’s important to keep your content fresh.  Stale content may attract new visitors but it doesn’t keep existing customers returning.  Additionally, search engines look for fresh content and rank higher based on the frequency of content updates. Read More

email campaigns | affordable web design

Marketing Monday # 22 – Email Campaign: Where Do We Start?

It’s been said that in the face of social media, email marketing is dead and gone.  This is one of the biggest misconceptions out so business owners, listen up!  Email marketing is the best way to engage with your customer’s one-on one, building a trust and conversation that is hard to establish via social media.  Given this information, if you aren’t currently utilizing an email campaign, it’s something to consider.  Read More

testimonials

Marketing Monday # 21 – How To Use Testimonials To Sell Your Business

Testimonials are the single biggest selling point for your small business.  Do your customers tell you how great your product or service is?  Do they tell you they don’t know what they did before they began using your product or service? These are your testimonials!  If you are not using them, you are missing out on a big marketing advantage. Read More

seo title tag | atlanta web design

Marketing Monday # 20 – Understanding Title Tag and How to Improve Them

Title tags are one aspect of SEO, which play a great part in search engine ranking which makes it worth your time to look at.  A title tag is HTML code that is read by search engines but not necessarily seen by people.  Depending on the browser, it may appear at the very top of the browser, above the tabs, but usually not.   The title tag is compiled of keywords that are relevant to the information on the page in relation to the popularity of those keywords in searches. Read More

local listing | atlanta web design

Marketing Monday # 19 – How Local Listing Sites Can Drive Business

Have you done all that you can to get the local exposure your business needs?  One way to do this is to list your business on local listing pages.  There are several of these sites online.  Google Plus Local, Bing Local, Yahoo Local, Yelp, and Angie’s List, are a few of local listing business sites. Read More